Jo Lloyd

What we love about Jo:

Jo is known for being an industry connector with a strong global network. Her interpersonal skills and “match making” abilities connect people together and help to develop new markets. Operating at all levels from across the industry Jo is known as a sales strategist with a proven track record in implementing these strategies internationally.

Her people skills make Jo a strong project manager and with the benefit of having worked and lived across the globe, she has a unique perspective on the travel industry and its challenges.

Jo is a straight talker who can cut through to the heart of the issue and has the ability to engage people in a cross functional environment in order to deliver the desired goals.

Jo began her career within a TMC environment. Over a 15 year period she gained extensive experience within this sector in an operational capacity before making the move into a commercial environment focussing on Sales, Account Management and Supplier Negotiations where together with her team, Reed & Mackay became one of the first TMC’s to implement a managed programme for preferred suppliers.

Having then made the move to her first consulting project, Jo undertook the role of EMEA Regional Director for ACTE (Association of Corporate Travel Executives). Engaging with all sectors across the travel industry Jo (together with Monique Swart of Nina & Pinta), opened new markets for ACTE in the Middle East and Nigeria for training and education within the corporate travel industry before finally relocating to the Middle East.

During her time in the Gulf, Jo worked very closely with the local industry developing a programme to support local Agencies with the knowledge and skills required to enable the transition from Travel Agency to TMC following the removal of commission in their market.

Having continued her career as a consultant, Jo has worked across the globe on numerous and diverse projects. These range from Sales Effectiveness and Distribution – a project that encompassed 16 European Countries and included strategy creation through to the team training, to working in a Procurement environment devising the strategic concept and implementing a global end to end travel programme that encompassed a remit of 15 Countries.

An experienced strategist and change manager, Jo has also served tenure as an “at large” ACTE Board Member.

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