Linkedin Article Published by Jo Lloyd, Partner – Nina & Pinta RFPs have long been a thorn in the side of the corporate travel industry, and try as we might, there doesn’t seem to be anything else to replace it as a means of negotiating agreements between buyers and suppliers. But perhaps we’re looking at […]
Jo Lloyd of Nina & Pinta moderated a session on how to influence traveller behaviour at the BT Show in February 2018. The session looked into how Travel managers are using increasingly sophisticated marketing and sales techniques to drive better savings and safer choices by travellers. The session discussed using the very latest about nudge communications, […]
If the likes of Facebook and Amazon teach us one thing it’s good target practice. In the online world, it seems offers are most of the time tailormade for me; sometimes suggesting things I hadn’t considered but which make perfect sense. Why then is it so hard to replicate this in real life? Before jumping […]
Traveler engagement is the topic of the day in the industry. At the ITM Conference 2017 it’s just been broadcast as one of the key issues of the future. But what does it actually mean? We know about the importance of communication and trust, but how can we become more engaging with our travellers? Why […]
If you’ve scrolled through your Facebook or LinkedIn feed today, you’d have come across pictures of friends, quotes, videos and some ads. The last thing on your mind would’ve been that what you’re reading has been carefully selected for you. Using clever algorithms and machine learning, technology has become today’s gatekeeper of information. The sheer […]
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