Jo Lloyd of Nina & Pinta moderated a session on how to influence traveller behaviour at the BT Show in February 2018. The session looked into how Travel managers are using increasingly sophisticated marketing and sales techniques to drive better savings and safer choices by travellers.
The session discussed using the very latest about nudge communications, behavioural psychology and other tactics being deployed by progressive travel managers.
This a recorded session from Business Travel Show 2018. Click here to watch the session